How to Calculate and Analyze Return on Equity

When it comes to evaluating a business, especially one that is publicly traded, determining its return on equity (ROE) is one way to see how it’s performing. What is Return on Equity? Return on equity is a ratio that gives investors insight into how effectively the company’s management team is taking care of the shareholders’ … Continue reading “How to Calculate and Analyze Return on Equity”

Furniture, Fixtures and Equipment – and Depreciation

When it comes to determining depreciation for Furniture, Fixtures and Equipment (FF&E), there are many considerations that exist for accountants and business owners. Defining Furniture, Fixtures and Equipment FF&E refers to expenses for business items that are not affixed to the building where that business operates. Real world examples of depreciable assets includes chairs, desks, … Continue reading “Furniture, Fixtures and Equipment – and Depreciation”

How to Protect Yourself from the Equifax Data Breach

The massive Equifax breach means consumers need to be on guard against data thieves. The credit-rating company hack earlier this year left approximately 143 million people‚Äôs personal information exposed and vulnerable. Here are the steps you take to help protect yourself in the wake of this event. Determine the exposure of your information: Go to … Continue reading “How to Protect Yourself from the Equifax Data Breach”

Strategies to Run a Localized and Location-Based Marketing Campaign

The potential for localized and location-based marketing is high – especially with estimates of retail sales from “beacon-triggered messages”, which grew from $4.1 billion to $44.4 billion between 2015 and 2016, according to Statista. Coupled with 77 percent of U.S. citizens having a smartphone, based on a November 2016 Pew Research Center survey, the ability … Continue reading “Strategies to Run a Localized and Location-Based Marketing Campaign”

 
 
 
 
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